OYEAH is a privately held company founded in 2008 by Afnan Farouk and colleagues with the aim of connecting tourists with amateur guides in major cities around the world. The business model evolved over time to become an online booking platform for professional tours and activities, with OYEAH acting as a mediator between customers and providers. The service is free for customers, but providers must pay OYEAH a percentage of their revenue. The company is headquartered in Singapore and has additional offices in Kazakhstan, Egypt, Dubai, and plans to expand globally. OYEAH’s website offers tours and activities in various languages, including Chinese, Arabic, Russian, and more. OYEAH also implements a customer review system to ensure high-quality service and remove consistently poor providers from their inventory. Since 2008, OYEAH has been serving customers worldwide and has become a trusted platform for booking tours and activities.